Contact Information And Your Online Business
One of the biggest turnoffs is a website without contact information. Your customers must be able to reach you. There are many ways customers can contact you. You could display your phone number, your e-mail address, your mailing address, your instant messaging ID, your fax number, etc. Of course, that doesn't mean that you have two lists every one of them. There are some very successful online businesses that do not list their phone numbers. Whatever form of contact you prefer is fine as long as it satisfies your customers.
You may have the type of business that demands phone contact, and it is unlikely to satisfy your customers to simply list your e-mail address as a form of contact. If your customers are technologically savvy people, they may prefer to contact you through e-mail. You may be in a business that caters to an older clientele, and you may not be able to get away with e-mail support. The form of contact options you list on your web site has to work for you customers. Frankly, the more options you give your customers to contact you to better.
Even if you have a home-based business it is important to list your address. It is understandable if you don't want to list your home address but there are other ways around that. You can get a PO box very inexpensively and you can make it look like the real address. All you need to do is list the physical address of the post office and use your P.O. Box number as a suite number. No one will know that the address actually is a PO box number. It is simply good form to have your address available on the web site.
Not only that you should have your contact information available online, it should be easy to find. If your listing your phone number on your website don't hide it. If you don't want people to call don't list your phone number. But if you do lists the number make sure it's easy to find. If you offer a toll-free number is best to list it on your home page.
Author: George Meszaros with Webene http://www.webene.com
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