Promotional Strategies For Your Online Business
Tag ? You?re It!
Make it easy for your website visitors to tag you. Help your readers to spread the word about your content through social book marking and social networking. Provide links to social networking site on the end of your articles. Social book marking sites enable readers to share your book marks publicly, tagging them to help others to find them. When you have great articles on your website your readers will tag them so other people can find them.
Press Releases
Keyword rich press releases are similarly effective to writing articles. PRWeb is one of the most popular press release systems. A press release is great tool to announce a change to your company such as the redesign of your website or to announce a new product. Your press release could result in an interview with a newspaper or magazine editor.
Historically, press releases were aimed at news editors. Today, press releases are aimed directly at web surfers. Your job is to write an interesting press release with quality content. You only have a few seconds to convince the reader that your press release is worth reading. Your title and the first couple of sentences are the most important components of a great press release. Focus on what your audience wants to read not what you want to write.
Page Elements
Write catchy page titles. Perform a search with some of your most relevant keywords. Examine the first page results, and see which one grabs your attention. Write down the most captivating page titles, and see if you can write better ones for your pages. The same is true for your Meta description tags. Even though, some search engines no longer list Meta description content it won?t hurt to have a catchy description.
Name your images with your keywords within the image file name. For example, if you have images of candles on your site, name the image files such as ?candle-product-name.jpg,? or ?candle-product-description.jpg.? Search engines might give you traffic based on your image file names. With minimal effort people performing an image search could land on your website.
George Meszaros with Webene http://www.webene.com
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