Online Business Brain Dump - Sell Content
Okay, I know this may sound crazy. Isn't the point of owning a business to make money? Of course it is!
Your goal is to make sales, right? As I mentioned in a prior lesson, the best way to make a sale is to gain your customer's trust, reassuring them that a purchase from your business will be a decision they won't regret.
The best way to do this is to pre-sell. You want your website visitors to click on the "Buy It Now" button, but only after they have become comfortable with your business and they have developed respect and trust for you and your business.
One option is to put articles or some valuable content on your site to interest readers in your niche' market.
Let me give you some examples:
- Offer free downloads for your website visitors to read
- Provide a newsletter for people to sign up for, allowing you to stay in touch
- Create a web poll to get visitors involved - the questions must relate to your site's theme
- Have a feedback form on your website for people to offer suggestions
- Create a testimonials page to show previous buyers' positive reactions to your site
- Give "Hot Tips" or "Helpful Hints" - something of value for free
- Set up a weekly promotion to entice visitors to return to your site on a regular basis
These are just a few suggestions of things that you could incorporate into your business. Once your visitors RETURN to your website on a regular basis, you dramatically increase your opportunities to make a sale.
This mini-course that you are now reading is just another example of selling content. I am establishing a trusting relationship and credibility with the hope that down the road it will result in product sales that are mutually beneficial for both of us.
It would be helpful for you to learn to use Aweber for sending out scheduled emails with your valuable content. That is what I am using for sending out this mini-course.
Check it out: http://www.aweber.com/?286072.
(Note: This article is part of a mini-course with twenty lessons. You can find the entire free mini-course here: http://brentriggsblog.com/minicourses.asp.)
G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com
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